Strategy Accelerator

Let us help you identify the right options, assess feasibility and make clear choices for your brand, company or organization.


Strategy is about two things: Where to play and how to win.
— Roger Martin, Harvard Business School

Overview.

 

DELIVERABLE

Strategic plan for where your brand or organization should play in the PR space, how to win, and ways to organize for success

WHAT IT INCLUDES

Vision

Landscape Assessment

Competitive Analysis

SWOT Analysis

Objectives, Strategies, Goals and Measures

Executional Plan, Timeline and Next Steps

APPLICATIONS

Recommendation to management

Budget request

Planning Tool

Agency brief or RFP

Executional Program

How it works.

 

DRIVE-THROUGH

Best for: Brand with PR in place, but desiring refresh

  • Review of key documents: Business Plan, Brand Strategy, Marketing Plans, PR programs and results

  • Workshop

  • Synthesis / Key Conclusions

  • Strategic and thematic recommendation

TRIP

Best for: Single brand with lots of PR Whitespace

  • Review of key documents: Business Plan, Brand Strategy, Marketing Plans,

  • PR programs and results

  • Interviews with team stakeholders

  • Anonymous interview highlights

  • PR SWOT Analysis & Hypothesis

  • Team Workshop

  • Strategy development and alignment

  • Where-to Play/How to Win Deck

  • 30/60/90 Day plan

JOURNEY

Best for: Business Unit, Company or Organization

  • Review of key documents: Business Plan, Brand Strategy, Marketing Plans, PR programs and results, Annual Report

  • Media and social audit

  • External and Internal Stakeholder Interviews and focus groups

  • PR SWOT Analysis & Initial Hypothesis

  • Team Workshop

  • Strategy development and alignment

  • Where-to Play/How to Win Deck

  • 30/60/90 Day plan