Idea Accelerator
Let the Idea Accelerator help you generate big ideas to make your product sell, your message connect, your cause resonate.
Unless your campaign contains a big idea, it will pass like a ship in the night.
— David Ogilvy
Overview.
DELIVERABLE
One or more concepts or campaign ideas ready for testing, planning, presenting, or executing
WHAT IT INCLUDES
Campaign Concept/s
Competitive and Landscape Assessments
SWOT Analysis
Case Studies and Indicated Actions
APPLICATIONS
• PR Presentation to management
• PR Plan
• Inspiration for integrated marketing
How it works.
STEP ONE:
Document Review
Business Plan, Brand Strategy, Marketing Plans
STEP TWO:
Big Idea Workshop
Brainstroming session to ideate and develop
STEP THREE:
Key Conclusions
Synthesis and key conclusions
STEP FOUR:
Deliverables
Idea & Articulation;
Idea and Articulation, Creative Visualization, Holistic Presentation